Experts say Americans have wrong perception
By: Leonel Sánchez

Tourism in Mexico is up again despite the perception that it is not safe because of the drug-related violence that has claimed thousands of Mexican lives in recent years, according to a binational panel in San Diego on Tuesday.

Ernesto Coppel Kelly, a Mexican resort entrepreneur, said now is a good time to travel to Mexico. Troy Orem / SanDiegoRed.com

Ernesto Coppel Kelly, a Mexican resort entrepreneur, said now is a good time to travel to Mexico. Troy Orem / SanDiegoRed.com

“The perception is that we are losing ground but it’s the other way,” said Ernesto Coppel Kelly, one of Mexico’s leading tourism entrepreneurs.

Coppel was speaking at a roundtable discussion organized by the Mexico Center of the San Diego Regional Chamber that focused on U.S tourism to Mexico.

The panel included Baja California, Tijuana and San Diego tourism and transportation officials and the editor-in-chief of the San Diego Business Journal.

Coppel, chairman of the Pueblo Bonito resorts and spas in Mazatlan and Los Cabos, said more than 22 million foreign tourists visited Mexico last year, a 12 percent increase from the previous year and another increase is expected this year. More than six million visitors last year were Americans, he said.

“With better news from the media we could have better business,” Coppel said.

He said later during an interview that tourism was up largely because prices were cut to attract foreign visitors.
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