By Sandra Dibble | Sign on San Diego News
TIJUANA — Baja California has been losing cruise-ship visitors, sales of coastal real estate have plummeted and many resort hotel rooms sit empty. Yet the range of tourism offerings for visitors to the state has never been greater.

Fans cheer on the Xoloitzcuintles soccer team in Tijuana, which has developed a growing following on both sides of the U.S.-Mexico border, particularly after its ascension to Mexico’s Primera Division in May. / Photo by K.C. Alfred * U-T
Among this year’s choices: a large agricultural fair in Mexicali, new fine-dining restaurants in Tijuana, an expanded wine festival in Ensenada, and surfing and rock-climbing classes in Rosarito Beach.
In the wake of a difficult decade for tourism, government and private promoters in Baja California are finding more ways to attract visitors as they launch into the traditional summer peak season. The state’s tourism secretary, Juan Tintos, speaks of “reorganizing, redefining our strategies in the tourism sector.”
That means continuing to target Hispanics living in the United States but also relying more heavily on Mexican domestic tourism. It means depending far less on the traditional flow of Americans to Baja California’s beaches and focusing on new niches: athletes and sports fans, food and wine devotees, convention visitors and medical tourists.
When things were going well, “the state didn’t have a need to look in general at what it can offer,” said Laura Torres, whose family owns and operates Rosarito Beach Hotel. Then a series of crises in recent years forced the search for a broader range of offerings.
Torres, the head of Baja California’s Business Coordinating Council, has started a tour agency that takes guests on excursions such as whale-watching trips, visits to a Spanish mission, rappelling classes in nearby La Mision. continue reading…



